#Tweet4Condoms Update: @Twitter is Not Protecting Users

61- tweet 4 condomsIn June we launched a petition demanding that @TwitterAds remove condoms from it’s blacklist.

The results? A force of support from thousands of people and numerous organizations who want to see sexual health messaging promoted, not shamed.

Currently, Twitter’s confusing policy continues to block a whole spectrum of sexual health advocates. Their policy views condoms as something to protect from it’s users, outlawing condom ads that contain or link to any mention of sexual pleasure.

But condoms are inherently sexual. How can you- more importantly, why should you- disconnect condoms from sex and pleasure? As we told RH Reality Check, promoting pleasure is more effective at increasing consistent condom use than any fear-based campaign.

Together we stand to put condoms in the public conversation as both a fundamental and pleasurable component to sexual health.

Other organizations and companies such as The STD Project, Bedsider and Momdoms have come forward sharing their struggles of censorship. Numerous sex educators continue to speak out against Twitter’s policy that has excluded them from the platform including Elle Chase, JoEllen Notte, Megan Andelloux and The Center For Sexual Pleasure & Health, and many others.

Twitter’s irresponsible approach to sexual health is riddled with hypocrisy. Health organizations are stalled by confusing automated messages stating they violate Twitter’s restrictions on “adult content”. Meanwhile, suggestive images of sexy clad women can show up in one’s Twitter feed.

Here are the #Tweet4Condoms campaign most recent developments:

This month a 7-year old government funded condom distribution program, Rubber Revolution DC, was blocked from promoting their campaign to fight HIV/AIDS. @FreeCondomsDC received an automated message informing them that their tweet violated Twitter’s policy on “adult or sexual products and services.”

The good news is that DC’s Department of Health was able to get the ban lifted for their campaign. In response to media coverage of the ban, Twitter spokeswoman Genevieve Wong stated: “We allow advertisers to run campaigns that promote condoms and safe sex.”

Great news! We thought.

And we checked to see if the ban lifting applied to us as well. No luck.

Since the launch of #Tweet4Condoms, we’ve reached out to Twitter numerous times with absolutely no response from them, we figured Genevieve Wong might have some answers for us too.

So, we promptly contacted Wong.

Unfortunately, we were greeted with a copy and paste message of Twitter’s automated reply reading:

Thanks for checking in. I connected with our Ads Policy team about the status of your account, and wanted to pass along their response:

Thanks for your question about the status of your Twitter Ads account. We’ve reviewed your account and confirmed that it is ineligible to participate in the Twitter Ads program at this time based on our Adult or sexual products and services policy at this time. Violating content includes, but is not limited to, nudity, partial nudity, sexual aids and toys, as well as adult/sexual language. If the violating content has been removed, please respond and we will re-review your account for policy compliance.

You can learn more about this policy at twitter.com/adspolicy/adult.

For those following along, you may remember our entire account has been deemed ineligible and has been blocked from TwitterAds entirely.

The tweet we submitted that put us on the blacklist did not contain or link to any sexual language or erotic images.

In fact, we do not talk about condoms and/or sex in a more sexual or explicit way than DurexUSA.com (who do advertise on Twitter).


Durex’s home page vs. Lucky Bloke’s homepage.

While it is positive that Durex and RubberRevolution are now able to use Twitter’s outreach- the platform continues to be unequal. Most companies and organizations are banned by default. Consequently, important voices in the field of sexual health are excluded from one of the world’s most powerful communication channels.

We are committed to standing up for sexual health and demand that Twitter change it’s faulty policy.

Sign our petition to change Twitter advertising policy. Join us as we #Tweet4Condoms! For public and global health.

Because sexual care is health care!


(Please note, you can sign the petition without displaying your name. Your privacy is important to us too!)

All the ways to support the cause and share the campaign

  • SIGNING: our petition asking Twitter’s CEO Dick Costolo to remove stigmatizing and harmful restrictions on condom advertising. http://bit.ly/LBpetition
  • SHARING: the campaign’s media coverage!
    • ThinkProgress: Twitter Is Being Pressured To Stop Censoring Ads About Condoms
    • RH Reality Check (Our op-ed): Twitter Banned My Company From Promoting Safe Condom Use
    • RH Reality Check: Twitter Bans Company From Advertising Condoms, Citing ‘Adult or Sexual Products’ Policy

Here are some tweets. Copy/paste your pick!

@Twitter condom policy is hypocritical & ineffective at “protecting” users http://bit.ly/LBpetition #Tweet4condoms

#Tweet4Condoms because sexual care is health care: http://bit.ly/LBpetition #Tweet4condoms

A #condom a day keeps the doctor away!  http://bit.ly/LBpetition #Tweet4Condoms

Condoms are a global health necessity. I stand w/ @theluckybloke to change @Twitter‘s ad policies http://bit.ly/Tweet4Condoms #Tweet4Condoms

You can start a revolution for your country on @twitter, but no ads for #condoms. So, we’re starting a pro-condom revolution! #Tweet4Condoms

#Tweet4Condoms because if you restrict the distribution of condoms, you are restricting efforts to save lives http://bit.ly/LBpetition

Put an end to @TwitterAds restrictions that impede condom access. Sign #petitionhttp://bit.ly/LBpetition #Tweet4Condoms

Link to our petition: http://bit.ly/LBpetition  OR share our other images below!

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